Web design Eurolotes

Eurolotes renews the visual of its web page each Christmas campaign (* page active only during temporary months). I collaborate every year with the marketing and programming team with the aim of giving the website an innovative look & feel and, above all, efficient usability.

Task

UI UX design for Christmas campaign

  • Strategy

    UI&UX Strategy

  • Design

    Web design

  • Client

    Eurolotes

Details

The objective of the 2021-2022 Christmas campaign was not only to increase sales through the online channel but also to subscribe to its newsletter. To achieve an increase in sales, we visually promote those best-selling products, giving them more visual prominence on the web, making the first thing the user sees is product, product and more product. On the other hand, instead of including the newsletter subscription form in the footer as usual, we include it in the middle of the page, giving it greater visual weight to clearly attract attention.

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